It is important not to overlook the marketing potential that lies within the content of your website's About Us page. The About Us page plays a large part in the impression you leave on a visitor to your website. It is your chance to make the best out of this opportunity and present yourself and your brand in the best possible way. This is where people come to learn more about your brand and the people behind it. There's also a high chance that your About Us page will be your most frequently viewed page. You need to make sure that the information you add on the About Us page accurately represents who you are as a brand. That's why we've included a list that you can go through to make sure you haven't missed anything crucial.Vision and MissionStart your About Us page by telling your customers about yourself. What is unique about you, what are your key features and what is your mission? Try to stand out by conveying your values and culture as a brand, or what brought your company together. Use this area to fully answer the question of who you are as a brand, and what you represent. This does not means that it has to be overly lengthy, but you can nonetheless use this space to communicate yourself in the way you are comfortable with, with your audience.